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1 | AN ACT concerning Business.
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2 | Be it enacted by the People of the State of Illinois,
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3 | represented in the General Assembly:
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4 | Section 5. The Consumer Fraud and Deceptive Business | ||||||||||||||||||||||||
5 | Practices Act is amended by adding Section 2VVV as follows: | ||||||||||||||||||||||||
6 | (815 ILCS 505/2VVV new) | ||||||||||||||||||||||||
7 | Sec. 2VVV. Gifts and free offers by automobile dealers. | ||||||||||||||||||||||||
8 | (a) In this Section: | ||||||||||||||||||||||||
9 | "Dealer" and "used car dealer" have the meanings ascribed | ||||||||||||||||||||||||
10 | to those terms in the Illinois Vehicle Code. | ||||||||||||||||||||||||
11 | "Clear and conspicuous" (including the term "clearly and | ||||||||||||||||||||||||
12 | conspicuously") means that the statement, representation, or | ||||||||||||||||||||||||
13 | term being conveyed is: in close proximity to the statement, | ||||||||||||||||||||||||
14 | representation, or term it clarifies, modifies, explains, or to | ||||||||||||||||||||||||
15 | which it otherwise relates; readily noticeable; reasonably | ||||||||||||||||||||||||
16 | understandable by the person to whom it is directed; and not | ||||||||||||||||||||||||
17 | contradictory to any terms it purports to clarify, modify, or | ||||||||||||||||||||||||
18 | explain. A statement, representation, or term is not clear and | ||||||||||||||||||||||||
19 | conspicuous unless: | ||||||||||||||||||||||||
20 | (1) For printed, written, typed, or graphic | ||||||||||||||||||||||||
21 | advertisements, it: | ||||||||||||||||||||||||
22 | (A) employs abbreviations only if they are | ||||||||||||||||||||||||
23 | commonly understood by the public (such as AC, AM/FM, |
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1 | AUTO, AIR, 2DR, CYL, and MSRP) or approved by federal | ||||||
2 | or State law (including terms allowed by the federal | ||||||
3 | Truth in Lending Act or the Consumer Leasing Act of | ||||||
4 | 1976 such as APR) and does not employ abbreviations | ||||||
5 | that are not commonly understood (such as WAC and PEG); | ||||||
6 | and | ||||||
7 | (B) it is of sufficient prominence in terms of | ||||||
8 | print, size, and color contrast, as compared with the | ||||||
9 | remainder of the advertisement, so as to be readily | ||||||
10 | noticeable to the person to whom it is directed. Any | ||||||
11 | type size that is 10-point type or larger is deemed | ||||||
12 | readily noticeable. | ||||||
13 | (2) For radio advertisements and the audio portion of | ||||||
14 | television advertisements or advertisements in any other | ||||||
15 | audio-visual medium: | ||||||
16 | (A) it is at a decibel level equal to the highest | ||||||
17 | decibel level used in the advertisement; and | ||||||
18 | (B) it is at a speed equal to or slower than any | ||||||
19 | other statement, representation, or term contained in | ||||||
20 | the advertisement. | ||||||
21 | (3) For required superimposed written copy ("super") | ||||||
22 | in a television advertisement or advertisements in any | ||||||
23 | other audio-visual medium: | ||||||
24 | (A) the minimum height of supers are: | ||||||
25 | (i) capital and lower case letters: 24 video | ||||||
26 | scanlines; |
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1 | (ii) capital letters only: 18 video scanlines; | ||||||
2 | (B) it appears on the screen for a duration | ||||||
3 | sufficient to allow a viewer to have a reasonable | ||||||
4 | opportunity to read and understand the statement, | ||||||
5 | representation, or term. | ||||||
6 | There is a rebuttable presumption that the super is | ||||||
7 | sufficient if the super meets the following on-screen minimum | ||||||
8 | display time: | ||||||
9 | (1) 3 seconds for the first line of text; and | ||||||
10 | (2) one second for each additional line. | ||||||
11 | "Material terms and conditions" means all terms and | ||||||
12 | conditions relating to the offer so as to leave no reasonable | ||||||
13 | probability that the offering might be misunderstood. | ||||||
14 | "Material terms and conditions" includes, without limitation, | ||||||
15 | those mandated by federal or State law and terms without which | ||||||
16 | the advertisement would be false or misleading. | ||||||
17 | "Service contract" has the meaning ascribed to that term in | ||||||
18 | the Service Contract Act. | ||||||
19 | (b) It is an unlawful practice within the meaning of this | ||||||
20 | Act to advertise or offer free prizes, gifts, or other | ||||||
21 | incentives in connection with the sale or lease of a vehicle | ||||||
22 | when the vehicle is sold or leased at a price arrived at | ||||||
23 | through bargaining or negotiation, unless the dealer meets the | ||||||
24 | requirements of subsection (c) of this Section. | ||||||
25 | (c) A free prize, gift, or other incentive may be | ||||||
26 | advertised or offered in connection with the sale or lease of a |
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1 | vehicle if: | ||||||
2 | (1) the free prize, gift, or other incentive is offered | ||||||
3 | through a manufacturer's program or a manufacturer's | ||||||
4 | authorized and approved dealer advertising association | ||||||
5 | without any participation by the dealer, excluding dues or | ||||||
6 | assessments that are required to participate in the | ||||||
7 | advertising association, and the identity of this program | ||||||
8 | or association is clearly and conspicuously disclosed; and | ||||||
9 | (2) all material terms and conditions relating to the | ||||||
10 | offer are clearly and conspicuously disclosed at the outset | ||||||
11 | of the offer. | ||||||
12 | (d) Nothing in this Section prohibits any dealer from | ||||||
13 | including a warranty with the purchase or lease of a vehicle as | ||||||
14 | long as the following conditions are met: | ||||||
15 | (1) the warranty is not advertised as free using the | ||||||
16 | word "free", or words of similar import; | ||||||
17 | (2) the warranty program offered by the dealer is not a | ||||||
18 | service contract; | ||||||
19 | (3) the dealer is ultimately financially responsible | ||||||
20 | for any and all covered claims; | ||||||
21 | (4) the dealer clearly and conspicuously discloses to | ||||||
22 | consumers all material terms and conditions of the warranty | ||||||
23 | program. | ||||||
24 | A dealer may only offer under this subsection a warranty | ||||||
25 | that covers the mechanical components of a vehicle. Under no | ||||||
26 | circumstances may a dealer offer a warranty under this |
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1 | subsection that covers tires, oil changes, other routine | ||||||
2 | maintenance, fabric protection, paint protection, road side | ||||||
3 | assistance, dent and ding repair, or any other similar products | ||||||
4 | or services. | ||||||
5 | A dealer may contract with a third party to establish, | ||||||
6 | administer, or service the warranty program. If the dealer | ||||||
7 | elects to contract with a third party, the dealer must | ||||||
8 | undertake the following: | ||||||
9 | (1) the dealer shall establish the claim procedure | ||||||
10 | process including any applicable restrictions or | ||||||
11 | requirements associated with the warranty; | ||||||
12 | (2) the dealer shall oversee the third party; | ||||||
13 | (3) the dealer shall make all final decisions on claims | ||||||
14 | and claim eligibility; and | ||||||
15 | (4) in the event of insolvency of the third party, the | ||||||
16 | dealer remains financially responsible to administer, | ||||||
17 | service, and pay any claims for the covered warranty | ||||||
18 | period. | ||||||
19 | A contractual liability insurance policy may be purchased | ||||||
20 | to cover the obligations of the warranty program. If the dealer | ||||||
21 | elects to purchase liability insurance to cover the obligations | ||||||
22 | of a warranty program, the dealer must undertake the following: | ||||||
23 | (1) the dealer shall establish the claim procedure | ||||||
24 | process, including any applicable restrictions or | ||||||
25 | requirements associated with the warranty; | ||||||
26 | (2) the dealer shall make all final decisions on claims |
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1 | and claim eligibility; | ||||||
2 | (3) the insurance policy shall have a minimum rating of | ||||||
3 | A-minus; and | ||||||
4 | (4) in the event of insolvency of the insurance | ||||||
5 | company, the dealer remains financially responsible to | ||||||
6 | administer and pay any claims for the covered warranty | ||||||
7 | period. | ||||||
8 | (e) On and after the effective date of this amendatory Act | ||||||
9 | of the 100th General Assembly, Section 475.590 of Title 14 of | ||||||
10 | the Illinois Administrative Code is inoperative.
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